Mapping Unica Campaign contact and response counts to Unica Marketing Operations metrics

If you want users to be able to import contact and response counts into Unica Marketing Operations, you must map contact count and the response types to Unica Marketing Operations metrics.

Unica Campaign passes data to Unica Marketing Operations for one audience level only, the audience level that is mapped to the UA_ContactHistory, UA_ResponseHistory, and UA_DtlResponseHistory system tables. The audience level can be any audience level, with any number of audience key fields of any data type or name. For details on audience levels, see the Unica Campaign documentation.

The response types are stored in the UA_UsrResponseType system table in the Unica Campaign database. To map a metric to a response type, you must know the name of the response type.

The mappings are stored in an XML file.