Campaign attributes

Campaign attributes are Unica Marketing Operations attributes that correspond to Unica Campaign attributes when Unica Marketing Operations-Unica Campaign integration is enabled. Unica Marketing Operations includes a set of default campaign attributes that correspond with standard attributes in Unica Campaign.

You can also create custom campaign attributes in Unica Marketing Operations when Unica Marketing Operations and Unica Campaign are integrated. When users create the linked campaign for a campaign project from a template that includes custom campaign attributes, the corresponding attributes are created in Unica Campaign. If users change the data they enter in a field created by a campaign attribute after they create the linked campaign, they must update the campaign in order to send the new information to Unica Campaign. You should use campaign attribute descriptions and form descriptions to inform users which fields require them to update the campaign.

Campaign attributes are shared attributes. You create them from the Administrative Settings in Unica Marketing Operations.