About account owners

An account owner is typically a mid- to high-level marketing manager who is responsible for managing the budget for a particular business area. In particular, they are responsible for tracking expenditures vs. budgets and cash flows to ensure that their business area is not overdrawn.

The responsibilities of an account owner include:

Monitoring account levels and status to ensure they are not forecasted to be overdrawn and that balances remain positive (via a combination of alerts, views, and reports).

Communicating/transferring account activity details back to corporate accounting personnel and systems.

Account owners do not have permission to create or fund subaccounts; these permissions belong to the administrator. This division allows the option of separating accounting functions from marketing functions.