About account administrators

As an account administrator, you may also be a member of the Finance/Accounting department, and be responsible for setting up the accounting framework to track marketing budgets and expenditures. Or, you might be a a member of the Marketing department who is primarily responsible for reporting marketing spend details to the Finance/Accounting department within that framework.

The responsibilities of an account administrator include the following.

Defining accounts and subaccounts.

Funding the top-level accounts; that is, entering the top level budget numbers into each account for each time period.

Assigning account owners to monitor and manage the accounts on an ongoing basis.

An account administrator must be set up as an Unica Marketing Operations administrator to be able to perform all of these tasks.