You can create hyperlinks in a Cognos report that take users from the report to the corresponding object in Unica Marketing Operations. For example, if the report displays a list of projects and you created hyperlinks, users can click a project name to go to the Summary tab for that project. Hyperlinks also work in reports that are emailed to users. Users who click the links may be asked to log in to Unica Marketing Operations.
You can create hyperlinks for the following objects.
The Unica Marketing Operations reports package includes a URL query item for each object for which you can create a hyperlink. For example, the URL query item for plans is named Plan URL. The URL query item for an object is listed in the query subject for the object.