About creating and customizing Unica Marketing Operations reports in Cognos

In Cognos, you can create reports based on the Unica Marketing Operations data model and you can edit the reports in the Unica Marketing Operations reporting pack.

Common customization tasks include the following.

Adding custom attributes and metrics to reports

Creating filters for reports

Adding hyperlinks from a report column to the related Unica Marketing Operations object

Before you create or customize reports, update the Unica Marketing Operations data model in Cognos to include any new attributes or metrics you want to use in reports.

Save new reports in the appropriate folder in Cognos.