Marketing objects process overview

1.	If the new marketing object types require new states, define the new states in the global states file. See Global states file for details.

2.	If you defined new states, restart the web server to make the new states available.

3.	Add a marketing object type in the Administration section of Unica Marketing Operations. See Adding marketing object types for details.

4.	Restart the web application server to make the new marketing object type available.

5.	Create a marketing object template for the marketing object type. See Creating a marketing object template for details.

6.	Create a marketing object, based on a marketing object template. See the Unica Marketing Operations User Guide for details.