About reports in Unica Marketing Operations

By default, Unica Marketing Operations provides four reports and seven dashboard report components. The Unica Marketing Operations reports package provides additional reports and dashboard report components created in Cognos 8 BI, a third-party business intelligence application.

Users access reports from Unica Marketing Operations in the following ways.

Click the Analysis tabs of individual items like projects and marketing objects to see reports that apply to the current item.

Select Analytics > Operational Analytics to see Cognos reports that present data from more than one object.

The reports administrator can modify the reports, create new ones, add custom attributes, set up filters, and so on.

For information about installing the Unica Marketing Operations reports package, see the Unica Marketing Operations Installation Guide.