Cell attributes

Cell attributes are Unica Marketing Operations attributes that map to Unica Campaign for use in Target Cell Spreadsheets. Unica Marketing Operations includes a set of default cell attributes that are included in every TCS.

You can also create custom cell attributes in Unica Marketing Operations. When users create the linked campaign for a campaign project from a template that includes custom cell attributes, the corresponding cell attributes are created automatically in Unica Campaign.

Cell attributes are shared attributes. You create them from the Administrative Settings in Unica Marketing Operations.