About attributes

An attribute defines a piece of information you want to gather from a user. You create attributes and place them on forms, which are then added to templates. When users use the templates to create objects, each attribute corresponds to a field on one of the object's tabs.

Local and shared attributes

Attributes can be either local or shared, depending on where they are created. Local attributes are created on a form and can only be used on that form. Shared attributes are created from the Shared Attributes screen and can be imported into and used on any form. You can customize some properties of the shared attribute on a form-by-form basis.

Attribute categories

Attributes are grouped into broad categories based on how they can be used. The four attribute categories are the following.

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Campaign: attributes that map to Unica Campaign when Unica Marketing Operations-Unica Campaign integration is enabled
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Cell: attributes map to Unica Campaign for use in Target Cell Spreadsheets when Unica Marketing Operations-Unica Campaign integration is enabled

Campaign and cell attributes are for use in campaign project templates. Campaign and cell attributes are available only as shared attributes.

Marking attributes as required

For all attribute types, the attribute creation screen contains a Required radio button. If you select this radio button in the Forms Editor, the attribute appears in the finished form with a red, double asterisk (**) next to it. A user must enter a value for that attribute, or the system generates an error.



IBM Unica Marketing Operations
 
8.5.0
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