About accounts

A top-level account represents a specific corporate General Ledger (GL) account that is established by a finance department for the purpose of tracking and controlling expenditures and cash flows for a certain area of the business.

Unica Marketing Operations breaks down accounts into top-level accounts and subaccounts. Subaccounts display under the parent or top-level accounts on the Accounts Definitions page. Subaccounts belong to their parent accounts for organizational purposes only; subaccount financial information does not roll up to parent accounts. Functionally, top-level and subaccounts are identical.

Key capabilities related to accounts include the following.

Defining a hierarchy of accounts and subaccounts.

Funding or allocating money to the account at the beginning of a time period, typically a year, which can be further seperated into weeks, months, or quarters.

Tracking estimated and actual withdrawals from those accounts, by time period.