Working with treatment rules
Treatment rules are the main guidelines used by Interact to present offers. The treatment rules are where you assign offers to smart segments by zone. You can also add a marketing score to each rule to add weight to the offer within the learning engine.
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There are several optional features you can use to further influence or override treatment rules. For more information about Interact offer serving, see the Interact Administrator's Guide.
Treatment rules are organized by smart segment. You assign any number of offers to each segment. After assigning offers to a segment, you can define a zone where that offer is applicable. You can assign the same offer to the same segment multiple times and assign them to different zones.
If you delete a smart segment or retire an offer, Campaign disables any treatment rule containing that segment or offer.
The smart segments are mapped to cells within a campaign. You can edit the cell codes associated with each smart segment from the interaction strategy tab.
You should select offers created from an offer template with Allow offers created from this template to be used in real-time interactions. enabled only. If you do not, your report data will not be accurate.
Treatment rules are defined on the interaction strategy tab of a campaign. You can copy interaction strategies from one campaign to another using the Copy Interaction Strategy icon at the top of the tab.
Offer eligibility
Marketing score
Treatment rule advanced options
Working with the interaction strategy tab
To add or modify a treatment rule
About deploying interaction strategy tabs
Interaction strategy reference
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