The maximum number of times to show an offer
One of the settings for an interactive channel is the Maximum # of times to show any offer during a single visit. This setting defines how many times your touchpoint can display a single offer to a single visitor during a single runtime session. This number is tracked by the number of times the offer is logged as a contact, not by the number of times the runtime environment recommends an offer. If you never log offer contacts, the runtime environment assumes that the offer has not been presented, and therefore continues to recommend the offer, even if the maximum has been exceeded.
The runtime environment also does not consider default strings as offers for the purpose of calculating the Maximum # of times to show any offer during a single visit. For example, all your interaction points have the same default string presenting the same default offer and something has happened on your network so that the touchpoint cannot reach the runtime server. Therefore, the touchpoint is displaying the default string from the interaction point. Although the touchpoint is presenting the same offer multiple times, it does not count for the Maximum # of times to show any offer during a single visit.