Every treatment rule contains a marketing score, represented by the slider. The default score is 50. The higher a score, the more likely it is that Interact selects the offer to recommend. Depending on how you have configured your treatment rules across multiple campaigns, you can have multiple offers assigned to the same smart segments.
Interact uses the marketing score to help determine which offer displays if multiple offers are available for a single request. For example, if a request for offers has to choose between offer A with the marketing score of 30 and offer B with the marketing score of 80,
Interact presents offer B.
If two or more of the highest-scoring offers have the same score, Interact breaks the tie among the offers by making random selection from the matching offers. This helps to ensure that a single visitor interacting in the same zone multiple times will be more likely to see different offers on each interaction. Note that you can change this behavior, if desired, by modifying the interact | offerServing | offerTieBreakMethod configuration property. See the "
Interact Runtime Configuration Properties" appendix of the
Interact Administrator's Guide for details.
You can also define the marketing score by using advanced options for the treatment rule. You can build an expression using IBM® macros, offer attributes, session variables, dimension tables, and any value in a customer's profile to define the marketing score.