About the Interactive Cell Performance reports
The Interactive Cell Performance reports have two variations: Over Time and by Offer. These reports measure the performance of target cells in their inbound marketing scenarios for a given campaign. When you filter by target cell, you are filtering by the cell assigned to the smart segment in your treatment rule. You can sort these reports by all cells or a specific target cell. This report displays the number of offers presented, accepted, and rejected by a target cell over time or by offer. This report covers all target cells associated with the treatment rules in an interaction strategy within a campaign.
If you display these reports by clicking a link on the Interaction Strategy tab, the report is automatically filtered by target cell. When you display these reports using a link under the
Analytics > Campaign Analytics
menu, the report covers all target cells, but can be filtered for specific cells after it appears.
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