To create an interaction strategy tab

You must create an interactive channel before creating interaction strategy tabs.

You can add an interaction strategy tab to a campaign in one of two ways:

When creating a new campaign, click Save and Add an Interaction Strategy.

When viewing the summary tab of an existing campaign, click the Add an Interaction Strategy icon.

The new interaction strategy page appears.

Enter a Name and Description for the interaction strategy tab.

Select the Interactive Channel for the interaction strategy tab.

Click Save and Create Treatment Rules.

Clicking the Save and Create Treatment rules button places you in the interactive strategy in edit mode, where you can make and save changes. See To add or modify a treatment rule for information on adding and modifying treatment rules.

Click Save and Exit when you are finished creating treatment rules, or click Cancel to exit interactive strategy edit mode and return to the view-only interaction strategy tab.

You can edit the name and description of the interaction strategy tab later by clicking the Edit Properties icon. You cannot change the Interactive Channel with which the interactive strategy is associated.

You can modify an interaction strategy tab later by clicking the Edit Strategy icon.

You can delete an interaction strategy by clicking the Delete Interaction Strategy icon. Whether or not you can delete the interaction strategy depends on the deployment status of the interactive channel associated with this interaction strategy tab.