Interact reporting requires three sets of data to report on: the data from your design environment, data from your production runtime environment, and data from the learning module. For example, the Channel Offer Performance Summary report requires data from the Campaign data source for data regarding offers, and data from the contact and response history from the production runtime server.

So as to not impede performance of the production environment, the runtime environment stores all contact and response history in staging tables. Interact provides a contact and response history module which copies data from the runtime server to the design environment for your reports to have the correct data. If you do not configure this utility, the reports will not have the correct data.

Several reports require specific data regarding offers. To ensure the reports contain the correct data, you must use offers created with an offer template with Allow offers created from this template to be used in real-time interactions enabled.