Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Interact to be behavioral, strictly event based, situational, strategic, and so on. Interact is a module within the IBM® suite of enterprise marketing management tools, and is integrated with IBM® EMM.

Interact exploits both online and offline data—in-depth historical knowledge of customers as well as current customer activities—to create real-time customer interactions that increase sales, build relationships, generate leads, increase conversion rates, optimize channel usage, and lower attrition. You can establish the business rules and sales or service strategies that drive real-time interactions, and modify them to reflect the continuous learning from your marketing efforts.

Fully integrated with the IBM® suite, Interact gives your marketing organization the ability to coordinate real-time inbound customer treatment strategies with your traditional outbound campaigns. With Interact, you leverage the power of IBM® EMM to enhance your real-time marketing efforts in several ways:

Interact lets you control and fine-tune the real-time, analytical content delivered to your touchpoint systems. Your strategies can include factors you consider important. These strategies can drive the response to specific customer actions, driving personalized content from an instant offer button on a website, to a cross-sell opportunity at a call center. Interact gives you control over critical online selling, marketing, and service strategies — and the ability to respond quickly to opportunities or changes in your marketplace.