Profiles

A profile is the set of customer data used by the runtime environment. This data can be a subset of the customer data available in your customer database, data collected in real-time, or a combination of the two. This data is used for the following purposes:

To assign a customer to one or more smart segments in real-time interaction scenarios.

You need a set of profile data for each audience level by which you want to segment. For example, if you are segmenting by location, you might include only the customer's zip code from all the address information you have.

To personalize offers

As attributes to track for learning

For example, you can configure Interact to monitor the marital status of a visitor and how many visitors of each status accepts a specific offer. The runtime environment can then use that information to refine offer selection.

This data is read-only for the runtime environment.