Interactive channels

An interactive channel is a representation in Campaign of a touchpoint where the method of the interface is an interactive dialog. This software representation is used to coordinate all of the objects, data, and server resources involved in interactive marketing.

An interactive channel is a tool you use to define interaction points and events. You can also access reports for an interactive channel from the Analysis tab of that interactive channel.

Interactive channels also contain production runtime and staging server assignments. You can create several interactive channels to organize your events and interaction points if you only have one set of production runtime and staging servers, or to divide your events and interaction points by customer facing system.