About reporting in IBM® Campaign

Campaign provides reports to aid in campaign and offer management. Some reports are designed to be used during the flowchart design phase. Other reports help you analyze contact responses and overall campaign effectiveness.

The following standard reports are included with Campaign:

Flowchart cell reports. To access these reports, open a flowchart in Edit mode and click the Reports icon

in the flowchart toolbar. See Flowchart cell reports.

Segment Crosstab reports. To access these reports, select Campaign Analytics from the Analytics menu. See Segment Crosstab reports.

Calendar of Campaigns. To access this report, select Campaign Analytics from the Analytics menu. See Calendar of Campaigns.

Many additional reports are also provided:

The Campaign Reports Pack provides example reports for use with Campaign. These reports are available if Campaign is integrated with IBM® Cognos®. To access these reports, select Campaign Analytics from the Analytics menu or use the Analysis tab for a specific object, such as a campaign or offer.

Report packs for related products (eMessage, Interact, or Distributed Marketing) are also provided. These reports require that Campaign is integrated with IBM® Cognos®. You can access these reports from the Analytics page for each product or the Analysis tab for a campaign or offer. For more information, see the documentation for those products.

For information about installing and configuring IBM® Cognos® reports, see the IBM® EMM Reports Installation and Configuration Guide.