Working with campaigns
This section describes the tasks you can perform with campaigns in Campaign.
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If your Campaign environment is integrated with Marketing Operations, you must use the campaign projects in Marketing Operations to work with campaigns. If your Campaign environment has pre-existing campaigns created before the integration was enabled and Campaign is configured to access legacy campaigns, use the instructions in this guide to work with these campaigns. For more information, see About integration with IBM Marketing Operations.
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To create a campaign
Associating strategic segments with a campaign
Associating offers with a campaign
To view a campaign
To navigate from a linked legacy campaign to a Marketing Operations project
To edit a campaign's Summary details
About running campaigns
To print a campaign
To move a campaign
About deleting campaigns
Analyzing campaign results