Campaign is a Web-based Enterprise Marketing Management (EMM) solution that consists of a back-end server, a web server, and Marketing Platform security. Campaign enables users to design, run, and analyze direct marketing campaigns.

Campaign provides an easy-to-use graphical user interface that supports the direct marketing processes of selecting, suppressing, segmenting, sampling, and creating output lists of customer IDs. Campaign allows you to seamlessly access and manipulate data from all of your data sources, including relational databases (regardless of database type) or flat files.

Campaign treats a marketing campaign as a discrete entity made up of one or more flowcharts. Each flowchart consists of one or more processes. The processes, which are the building blocks for campaign flowcharts, are the heart of Campaign. Processes perform the actual data manipulation, scheduling, offer matching, list generation, and optimization. You define and implement a campaign by configuring a series of processes within a flowchart.

Campaign supports raw SQL, macros, and functions. However, users do not need to know SQL to design campaigns. Mapped database tables can easily be selected, merged, sampled, and segmented and the resulting customers can be associated with a variety of offers. The results of a campaign can be recorded, responses tracked, and the return on investment (ROI) calculated. Campaigns can be scheduled to run at a particular time or triggered by a particular event, all without knowledge of SQL.