"What If" Offer Financial Summary
The "What If" Offer Financial Summary report calculates the hypothetical financial performance of an offer based on your input. You specify parameters for evaluating different response rate scenarios. The report calculates financial performance for six scenarios, incrementing upward based on your specified response rate and the response rate increment. For example, if you specify a response rate of 2% and a response rate increment of 0.25%, the report will return performance data for six scenarios with response rates ranging from 2% to 3.25%.
You can optionally change parameters in the "what-if" report, such as cost per contact, offer fulfillment fixed cost and revenue per response.
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