To set parameter values in offers assigned to cells
After you assign offers to cells, you can specify values for parameterized attributes that are used in the assigned offers. For example, if a Mail List process includes a credit card offer, you can adjust the terms that are offered.
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Click the Parameters tab. This tab shows the parameter names and values for each parameterized offer that was assigned on the Treatment tab.
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In the For Cell(s) field, select a cell by name or select [All Cells] to assign the same parameter values to all cells.
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For each cell/offer/parameter combination, click the Assigned Value field to display available values (if applicable) or edit the text in the field. The value is applied to every cell that has this offer.
You can assign the same offer to multiple cells on the Treatment tab and you can set different parameter values for each cell. In this case, the [All Cells] view displays the text [Multiple Values] in the Assigned Value column. Use the For Cell(s) list to see which value is assigned to each cell.
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For complete information about using the Parameters tab in the contact configuration process dialog, see To configure a contact process (Mail List or Call List).