Score
Use the Score process to rate the likelihood of each customer making a purchase or responding to an offer and to identify the best customers or prospects for the campaign that you plan to run. Scoring is based on modeling results imported from a runtime model file (.rtm file) created by
PredictiveInsight
or the Model process in
Campaign
.
The Score process could be used in a flowchart in the following way: The flowchart begins with a Schedule process which runs the flowchart every month. It is connected to a Select process which generates a list of customer IDs from data in the data mart. The IDs are then sent to a Score process for scoring against a data model. Finally, the results of the Score process are sent to a Snapshot process to be written out to a spreadsheet.
To configure a Score process
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