List of processes
Campaign provides the following processes for use in flowcharts. You can configure and connect a series of processes to accomplish your marketing campaign goals.
*
Interact, Contact Optimization, and eMessage provide additional processes for use in campaign flowcharts. For information about those processes, see the separate documentation for those products.
List of Campaign processes
Process
Purpose
Select
Select a list of contacts from your data mart.
Merge
Merge or suppress contacts.
Segment
Segment data into distinct groups.
Sample
Create samples from your data for use in control and test scenarios.
Audience*
Switch audience levels and filter data based on similar audiences.
Extract
Extract subsets of data for further downstream processing and manipulation.
Snapshot
Capture a list of IDs and associated data for export to a table or a file.
Schedule
Initiate one or more processes in a running flowchart.
Cube
Administrators can define multi-dimensional cubes of attributes so users can drill into data from multiple sources. For more information, see
*
About cubes
*
About dimension hierarchies
Create Seg
Administrators can create segments for global use. For more information, see
*
Associating strategic segments with a campaign
*
About strategic segments.
Mail List*
Generate a contact list for a direct mail campaign, assign offers, and log contact history.
Call List*
Generate a contact list for a telemarketing campaign, assign offers, and log contact history.
Track*
Update contact history.
Response*
Evaluate contact response and and log information to the response history system tables.
Model*
Model responders and non-responders. Use the resulting runtime model file with the Score process to determine the most likely responders.
Score
Score contacts against a data model.
*For more information, see About contact history.
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