To prepare the data for a campaign, you first need to tell Campaign which tables or files in your data source contain information about your customers and products. Mapping your data into Campaign makes this data available to processes for manipulation. For details, see the sections on database table administration in the Campaign Administrator's Guide.

You might also need to create offers, strategic segments, and other data objects for use in your campaigns. For information on creating objects for use in campaigns, see About stored objects.