Performance reports
Performance reports are provided with the Campaign Reports Pack. These reports are available only if Campaign is integrated with IBM® Cognos®. For information about installing and configuring reporting, see the IBM® EMM Reports Installation and Configuration Guide.
For examples of output from performance reports, see the IBM® Campaign Report Specifications document.
To access the performance reports, select Campaign Analytics from the Analytics menu or use the Analysis tab for a specific object, such as a campaign or offer.
The following topics provide information about the performance reports:
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"What If" Offer Financial Summary
Campaign Detailed Offer Response Breakout
Campaign Financial Summary by Offer (Actual)
Campaign Offer Performance by Month
Campaign Performance Comparison
Campaign Performance Comparison (with Revenue)
Campaign Performance Comparison by Initiative
Campaign Performance Summary by Cell
Campaign Performance Summary by Cell (with Revenue)
Campaign Performance Summary by Cell and Initiative
Campaign Performance Summary by Cell and Offer
Campaign Performance Summary by Cell and Offer (with Revenue)
Campaign Performance Summary by Offer
Campaign Performance Summary by Offer (with Revenue)
Offer Performance by Day
Offer Performance Comparison
Offer Performance Metrics
Offer Performance Summary by Campaign