Offers
An offer represents a single marketing message, which can be delivered in a variety of ways. An offer can be used in one or more marketing campaigns.
Offers are re-usable:
in different campaigns
at different points in time
for different groups of people (cells)
as different "versions" (by varying the offer's parameterized attributes)
You can assign offers to target cells in flowcharts using one of the contact processes, such as Mail List or Call List. You can track the campaign results by capturing data about customers who received the offer and those who responded.
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