Model
Use the Model process to create a runtime model file, which you can use for real-time or batch scoring. It automates the creation of a response model that can be used to score customers or prospects to determine the candidates most likely to respond.
Typically, you set up the Model process in your flowchart to take input from two cells, one representing the responders (contacts who reacted positively or took some action upon receiving an offer or communication), and one representing the non-responders (contacts who took no action).
For example, you could use two Select processes, one selecting the people who were contacted with an offer, and the other selecting the responders. Then, use a Merge process to exclude the responders so that you have a list of non-responders. Connect the Merge output and the "responders" Select output to your Model process to provide the non-responder and responder cells for the model.
In another scenario, you could use a Select process to select all contacts for an offer, then use a Segment process to segment that cell into responders and non-responders.
To configure a Model process
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