Distributed Marketing to support distributed, custom execution of centrally managed campaigns.

eMessage for constructing targeted, measurable email marketing campaigns.

Interact to retrieve personalized offers and customer profile information in real-time to enrich the interactive experience. For information on using Interact features in Campaign, including the use of interactive flowcharts and Interact processes on batch flowcharts, see the IBM® Interact documentation.

Marketing Operations to integrate the marketing resource management features of Marketing Operations with the campaign development features of Campaign. For more information, see About integration with IBM Marketing Operations.

CustomerInsight to provide access to CustomerInsight group selections when designing direct marketing campaigns.

Digital Analytics for On Premises to provide access to Digital Analytics for On Premises visitor segments when designing direct marketing campaigns.

Contact Optimization to optimize contacts from a customer-centric perspective while considering business rules and constraints.

PredictiveInsight to leverage scoring of predictive models for response modeling, cross-selling, customer valuation, and segmentation.