Before meaningful work can be done in Campaign, database tables must be mapped, data objects such as segments, dimensions, or cubes might need to be created, and individual campaigns must be planned and designed. These tasks are initially performed with the help of a IBM® consultant with the expectation that the initial campaign and this guide allow you to design and run additional campaigns yourself - or refine, expand, and build upon an initial campaign with varying degrees of assistance.

For more information about configuration and other administrative tasks, see the Campaign Installation Guide and the Campaign Administrator's Guide.