Flowcharts

In Campaign, flowcharts represent a sequence of actions that you perform on your data. Every action is defined by a building block, called a process. By configuring and joining processes, you can manipulate the underlying data to achieve your goals. Flowcharts can be run manually, by a scheduler, or in response to some defined trigger.

You use flowcharts to accomplish particular marketing goals, such as determining qualified recipients for a direct mail campaign, generating a mailing list for this group of recipients, and associating each recipient with a particular offer. You can also use flowcharts to track and process respondents to your campaign, and to calculate your return on investment for the campaign.

For each campaign, you design one or more flowcharts to implement the campaign, configuring the processes that make up the flowchart(s) to perform the required data manipulation or action.

Each flowchart has the following elements:

name

description

processes that are configured and connected

one or more data sources

Licensed users of Interact can also use Campaign to run real-time interactive flowcharts that depend on the occurrence of an event. For more information on interactive flowcharts, see the Interact User's Guide.