Before creating a campaign, you should have already designed it on paper and determined the goals for the campaign. Once you have designed a campaign on paper, you will implement it in Campaign by creating a campaign and creating one or more flowcharts to accomplish the objectives of your campaign.

Campaigns are comprised of one or more flowcharts. Flowcharts are comprised of interconnected processes. The processes combined in a flowchart are the heart of Campaign, since they perform the actual data manipulation, contacts, scheduling, and response tracking; in effect, the processes are how you define and implement a campaign.