Data manipulation processes
You use data manipulation processes to select customer IDs from your data source and work with those IDs in various ways to create meaningful groups or target audiences.
Data manipulation processes allow you to perform tasks such as selecting customers based on a set of criteria, merging lists of customers together for inclusion or exclusion, segmenting customers into meaningful groups, sampling for test or control groups, or specifying target audiences for your campaign.
The data manipulation processes are:
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