Creating new offers
You should create offers to represent the marketing messages you want to communicate to your customers or prospects. Whether you create a new offer or simply a version of an offer depends on how offer templates were defined by your administrator.
You must create a new offer in the following situations:
Whenever non-parameterized offer fields change;
When you need a new offer code for tracking purposes (for example, for pre-printing response codes on mailers).
In addition to creating a completely new offer, you can add an offer by duplicating an existing offer and modifying it as required.
To be able to create offers in a folder, you must have the appropriate permissions in the security policy governing that folder.
To add a new offer
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