Campaign Performance Summary by Cell (with Revenue)
The Campaign Performance Summary by Cell (with Revenue) report provides performance data for selected campaigns with cells grouped by the corresponding campaigns. It includes data such as number of offers given, number of response transactions, response rate, number of unique responders, responder rate and actual revenue. It also includes optional lift over control group information.
This report requires the additionally tracked field Revenue in the response history table.
Copyright IBM Corporation 2015. All Rights Reserved.
