Campaign Performance Summary by Cell and Offer (with Revenue)
The Campaign Performance Summary by Cell and Offer (with Revenue) report provides a way to see campaign performance by both offer and cell in the same report, along with revenue information. Each campaign is listed, along with each cell and the associated offer names. For each combination of cell and offer, the report shows the number of offers given, number of response transactions, response rate, number of unique recipients and responders and responder rate, plus revenue. It also includes lift over control group information.
This report requires the additionally tracked field Revenue in the response history table.
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