Audience

Audience levels define the target entity with which you want to work, such as account, customer, household, product, or business division, and are defined during the table mapping process by your system administrators.

Use the Audience process in a flowchart to switch between audience levels, or to filter out IDs by audience level. Using this process, you can select all, some, or a single entity at one level in relation to another level.

For example, you can use the Audience process to:

Select one customer per household based on some business rule (for example, oldest male or the person with the highest account balance);

Select all accounts belonging to a particular set of customers;

Select all accounts with a negative balance belonging to a particular set of customers;

Select all households with individuals holding checking accounts;

Select customers with three or more purchases within a specified time-frame.

The Audience process can select from any defined table(s), so you can also use it as a top-level process in your flowchart to initially select data.

Switching levels

Configuring the audience process

Example: Audience process

Example: Filtering records

Using the same input and output audience levels

Using different input and output audience levels

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