Associating offers with a campaign
Associating offers with your campaign when you define the campaign makes it easier to select that offer when you are assigning offers to cells in contact processes. Defining the relevant offers for a campaign from the Campaign Summary tab is referred to as "top down" association; when an offer is simply used in a flowchart without first associating it with a campaign, it is referred to as "bottom up" association.
To associate an offer "top down" from the Campaign Summary tab
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