After running your campaign, you can measure the results and use these results to fine-tune your strategy. Campaign analyzes a variety of information about your campaigns, including actual response rates, revenue, and profit per responder. Based on this information, Campaign can calculate your total and incremental revenue and profit, as well as your overall ROI.

Campaign offers several types of reports to help you gather and analyze information about your campaigns. For information on working with reports, see About reporting in IBM Campaign.