About response tracking
In Campaign, the term "response tracking" refers to the process of determining whether events or actions taken by individuals are in response to offers they have been given. Response tracking also includes tracking the behavior of individuals in hold-out control groups, to see whether they performed the desired action despite not having been contacted.
Campaign captures the following information about responses to campaigns:
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who responded - the list of audience entities (such as individual customers or households) whose behavior matched the response types being tracked.
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the actions they performed, and the date and time of these actions - for example, a click-through on a Web site, a purchase, or purchase of a specific item.
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which offer treatment they responded to - any Campaign-generated codes (campaign, offer, cell or treatment code) as well as any offer attributes with non-null values returned by the respondent are matched for response tracking.
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how their response is counted - determine how responses are credited to the campaign based on matching Campaign-generated codes or non-null values for offer attributes, whether respondents were in the original targeted group or a control group, and whether the response was received before the expiration date.
Performing response tracking
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