About offers

Offers are specific marketing communications that you send to particular groups of people, using one or more channels. They can be simple or complex. For example, a simple offer from an online retailer could consist of free shipping on all online purchases made in the month of April. A more complex offer could consist of a credit card from a financial institution, with a personalized combination of artwork, introductory rate, and expiration date that varies based on the recipient's credit rating and region.

In Campaign, you create offers that can be used in one or more campaigns.

Offers are re-usable:

in different campaigns;

at different points in time;

for different groups of people (cells);

as different "versions" by varying the offer's parameterized fields.

Once an offer has been used, it cannot be deleted, but it can be retired.

Retired offers can no longer be assigned, and any assigned offers that have been retired will no longer be given out. Retired offers are still visible (although greyed out) in the offer hierarchy, and are still available for reporting and response tracking.

Offer names have specific character restrictions. For details, see 关于特殊字符

Offers are identified with unique system-assigned offer codes based on a format that your company has specified. You can override or regenerate offer codes (depending on your security permissions), but if you do so, the uniqueness of the new offer code is no longer checked by Campaign. If you create a non-unique offer code and use the offer code for response tracking, this might result in inaccurate tracking results.

For more details about offer codes, see "Unique Code Administration" in the Campaign Administrator's Guide.

Offer attributes

Offer templates

About offer lists

Working with offers

Working with offer lists

Managing offers when Marketing Operations is integrated with Campaign

在 Campaign 商品中使用 Marketing Operations 资产的简介

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