About cells
A cell is a list of identifiers (such as customer or prospect IDs from your database) to which you assign one or more offers in Campaign.
You create cells by configuring and running data manipulation processes in flowcharts. These output cells can also be used as input for other processes in the same flowchart (downstream from the process that created them).
Each cell generated in a flowchart has:
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a system-generated cell code. The cell code has a standard format determined by your system administrators, and is unique when generated. Cell codes are not checked for uniqueness unless the flowchart configuration parameter AllowDuplicateCellCodes is set to "No," in which case cell codes are enforced to be unique only within the current flowchart. For details about cell codes and cell code generators, see the Campaign Administrator's Guide. For details about configuration parameters provided by IBM® EMM, see the Marketing Platform Administrator's Guide.
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a system-generated cell name, unique within the current flowchart.
In addition to creating cells in flowcharts, you can also create placeholder cell codes in the target cell spreadsheet, to which you can later link cells created in flowcharts.
Cell names and codes
Working with cells
About the target cell spreadsheet