For more information
Different people in your organization use IBM® Marketing Operations to accomplish different tasks. Information about Marketing Operations is available in a set of guides, each of which is intended for use by team members with specific objectives and skill sets.
Guides in the Marketing Operations documentation set
If you
See
Audience
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Plan and manage projects
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Establish workflow tasks, milestones, and personnel
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Track project expenses
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Get reviews and approvals for content
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Produce reports
IBM® Marketing Operations User's Guide
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Project managers
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Creative designers
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Direct mail marketing managers
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Design templates, forms, attributes, and metrics
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Customize the user interface
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Define user access levels and security
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Implement optional features
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Configure and tune Marketing Operations
IBM® Marketing Operations Administrator's Guide
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Project managers
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IT administrators
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Implementation consultants
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Create marketing campaigns
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Plan offers
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Implement integration between Marketing Operations and Campaign
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Implement integration between Marketing Operations and IBM® Digital Recommendations
IBM® Marketing Operations and IBM® Campaign Integration Guide
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Project managers
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Marketing execution specialists
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Direct marketing managers
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Learn about new system features
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Research known issues and workarounds
IBM® Marketing Operations Release Notes
Everyone who uses Marketing Operations
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Install Marketing Operations
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Configure Marketing Operations
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Upgrade to a new version of Marketing Operations
IBM® Marketing Operations Installation Guide
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Software implementation consultants
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IT administrators
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Database administrators
Create custom procedures to integrate Marketing Operations with other applications
IBM® Marketing Operations Integration Module and the API JavaDocs available when you click Help > Product Documentation in Marketing Operations, and then download the IBM® <version>PublicAPI.zip file
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IT administrators
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Database administrators
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Implementation consultants
Learn about the structure of the Marketing Operations database
IBM® Marketing Operations System Schema
Database administrators
Need more information while you work
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Get help and search or browse the User's, Administrator's, or Installation guides: Click Help > Help for this page
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Access all of the Marketing Operations guides: Click Help > Product Documentation
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Access guides for all IBM® Enterprise Marketing Management (EMM) products: Click Help > All IBM® EMM Suite Documentation
Everyone who uses Marketing Operations
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