If campaign integration is enabled, users create projects in Operações de Marketing from campaign project templates.

In a stand-alone Operações de Marketing installation, campaign project templates are not available for creating new projects. In a stand-alone installation, you can create project templates to use for administering marketing campaigns. However, these objects do not link to a corresponding campaign or Target Cell Spreadsheet in Campaign . There is no integration with offers, and no metrics are passed for campaign contacts and responders.

With an integrated installation, campaign projects have icons and links that initiate data transfers with Campaign and that navigate to and from the corresponding campaign in Campaign .

If campaign integration is enabled, then you can also enable offer integration. If offer integration is enabled (Settings > Configuration > IBM® EMM > Platform), you use Operações de Marketing exclusively for offer lifecycle management. You use Operações de Marketing to create offer templates and to create, modify, approve, publish, or retire offers. Approved offers can be published to Campaign for use.