IBM® Campaign Administration
You perform most administrative functions in Campaign by choosing Settings > Campaign Settings. Use the Campaign Settings page to perform the tasks described below.
Administrative tasks performed from the Campaign Settings page
Task
Description
Manage Table Mappings
Manage user table mappings and system table mappings.
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Most system tables are mapped automatically during installation if you use the recommended system table data source name, UA_SYSTEM_TABLES. Important: Only map or remap system tables when no one is using Campaign .
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User tables must be mapped to an existing database table or file to make data accessible to processes in flowcharts. You can remap a user table at any time. Reasons for remapping user tables are to remove unnecessary fields, make new fields available, rename a table or fields, add an audience level, or change profiling characteristics.
View Datasource Access
View the system table database and all configured customer databases. You can select a database to see its configuration details and you can log in or out of customer databases.
Manage Dimension Hierarchies
Use dimension hierarchies to group data based on value ranges. Examples are time, geography, product, department, and distribution channel. You can create any kind of hierarchy that relates to your business or campaign. Dimension hierarchies are the building blocks of cubes.
Manage Audience Levels
An audience level is an identifiable group that can be targeted by a campaign. Examples are Household, Prospect, Customer, and Account. Flowchart designers can target and switch between audiences or scope one audience level by another. For example, you can target one individual per household.
View System Log
View the Campaign Listener (aclsnr) log for the current session. The log file opens in a new browser window.
Define Custom Attributes
Define attributes that can be used in campaigns, offers, and cells. For example:
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Define a campaign attribute of Department to indicate which department in your organization is sponsoring the campaign.
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Define a custom offer attribute of Interest Rate for mortgage offers.
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Define a custom cell attribute of Audience Type to store the values Cross-sell, Up-sell, Loyalty.
Define Offer Templates
An offer template defines the structure of a particular type of offer. Offer templates are required. Users cannot create an offer without basing it on a template.
Additional administration tasks can be performed in the ways described below.
Additional administrative tasks
Task
Description
Adjust security
Open the Settings menu and use the User options.
Manage contact history and response history
Modify system tables supplied with Campaign to capture the desired information.
Adjust administrative settings from within in a flowchart
Open a flowchart, click the Admin icon, and use the available options. For example, use Advanced Settings to disable global suppression for a specific flowchart and make other adjustments.
Adjust configuration settings
Choose Settings > Configuration > Campaign .
Run utilities to perform administrative functions
Campaign supplies a number of command-line utilities to perform server, session, and database tasks.
Integrate Campaign with other IBM® products
Campaign is designed to work together with many other IBM® products. For instructions, see the Campaign Administrator's Guide, the Plataforma de Marketing Administrator's Guide, and the documentation supplied with the product you are integrating. The installation guides may also provide important information about integration.
Configure reporting
See the IBM® EMM Reports Installation and Configuration Guide supplied with the Plataforma de Marketing.
Campaign -related administrative tasks in IBM EMM
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