Both Operações de Marketing and Campaign must be installed. (The CreativeURL attribute is installed with Campaign . However, you cannot use the feature unless Operações de Marketing is also installed.)

You must license the IBM® Marketing Asset Management add-on for Operações de Marketing.

Campaign may or may not be integrated with Operações de Marketing. Even if UMO-UC integration is off, users can assign an asset to an offer.

CreativeURL is a standard Campaign offer attribute but it is not required. You can create offer templates with or without the attribute.

If the CreativeURL attribute is included in a template, each offer based on that template must include an asset from a Operações de Marketing asset library.

An offer template, and any offers based on it, can include only one CreativeURL. Therefore, each offer can include only one asset from Operações de Marketing.