To assign score fields in the Optimize process
You can assign score fields to cell and offer combinations.
You can assign the same score field or different score fields to each cell and offer combination. For example, if the same offer is given to each of three cells, the score field for all three cell-offer rows might be "MyOfferScore". Alternatively, if three different offers are given to the same cell, the score field for each cell-offer row might be different, such as "Offer1Score", "Offer2Score", and "Offer3Score".
1.
Click the Score tab in the Optimize process.
The Score tab displays. The Cell Name and Offer columns are populated by the content of the Assignment tab.
2.
Select the name of the field you want to use for the scores from the Score Field list for each cell and offer combination.
To assign the same field to multiple cell-offer rows, you can select multiple cell-offer rows using Shift+Click or Ctrl+Click.
3.
Click OK to save your process configurations.
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